Midterm Progress

7 Principles for visual culture

• Ideology,

• Representation,

• Seduction,

• Gaze,

• Intertextuality,

• Multimodality,

• Looking to the future

Apply one of the research methods that we learned in class to craft a case study for one visual representation, such as an advertisement, a magazine style or cover, a series of a political campaigns, a music video, a news picture related to your research inquiry. Make your own arguments by using Duncum’s principles.

Create visual reflections +2 page statement or 5-8 page essay. Questions to start your exploration:

• ○ What is your research inquiry?

• ○ What message does this visual representation want to say? What are its social

and cultural contexts? How does it relate to your research inquiry?

• ○ How do spectators interact with/respond to this visual representation? (Please

reference Rogoff’s concept of “spectatorship” in Studying Visual Culture) How

are the spectators’ interactions associated with their social and cultural

contexts?

• ○ Explain what principle from Duncum’s seven principles are you applying to

analyze the visual representation and explain your argument.

• ○ What are your findings from your analysis of the visual representation? How may this case study help you further explore the research inquiry for your final

project?

• ○ Please include at least 5 press media, such as articles, journals, or books

references, in your statement or essay as references, including the two

required text for this midterm project.

• Intersectionality is an analytical framework for understanding how aspects of a person's social and political identities combine to create different modes of discrimination and privilege

• I want to explore intersectionality with feminism and how the patriarchy still exists in our world today.

• I would love to make some digital photos showing the struggles of women especially of different races, sexualities, classes, and nationalities. I have seen too many people claim that sexism is non-existent, and that racism is non-existent in this day and age. To explore that and prove that it does indeed still exist, and make it very hard for women even today would be a satisfying inquiry.

• I used photoshop because I am a graphic design major, and I have a lot of skill in the adobe programs. I want to explore taking real photos and ones that I create myself to make something new. Something along the lines of posters that show the struggles of women, the sexism and racism they endure daily, and maybe even replacing men's lives with women to show how strange it would be if their roles were reversed. By reversing roles I think it could shed light on how we grow up with the patriarchy, and are so used to its effects that it has become the default. Everything is based off of this “default” of male hierarchy and thus throws us into this spiral of misogyny.

Sources