Overview: Research Methods

Quantitative

Data Driven, Objective, Experiments, Surveys, Review of records

How to design a survey

• What do you want to learn?

• What is the BIG IDEA

• What questions can connect the main objective

• What questions can explore the inquiry further

• What is the demographic. Who are the participants?

• identify number of people you need

• Pick the right moment to do survey.

Qualitative

Subjective (Feelings), Field research, Participants, Interviews, Historical comparative

For example: How do people feel about Banksy's art? Go and look at the art, take pictures, take notes of what you notice and talk to people. Ethnography research with their culture and their thoughts.

Interviews could be one on one or a focus group that's small

Case Studies expand this from just London, to four other major cities and how they feel about Banksy's art. How do these people from different places feel about his artwork. What's the difference between them? The culture could change the opinions, this is a cross comparison.